While studying at Hyper Island we got a brief from Red Cross. During the refugee crises, the Red Cross got a large increase in one-time-donations, but 85% of these one-time-donors did not donate again. Our brief was to get these one-time-donors to take part in a digitally engaging journey that converts them into regular donors?
After extensive research, collecting insights, prototyping and testing various ideas, we reached a solution that we think could make one time donors come back. By showing them what their donations had produced and by making the donation process more social and with a strive to reach a goal, the donation process will be more engaging.
My role: UX-designer / Art Director.